Wednesday, June 06, 2007

The London 2012 Logo Fiasco

On the news this morning they were lambasting the new London 2012 Olympic Games promotional video advertising due to a sequence that has had to be removed because of health implications.

Apparently the old sequence could trigger epileptic seizures but it could also trigger a repsonse of believing you were in 1987.

According to the official site, "the emblem is modern and will be dynamic, evolving in the years between now and 2012."

London's Design Museum founder Stephen Bayley said the logo was "a puerile mess, an artistic flop and a commercial scandal."

I have to agree. I also have to point out, and I'm not the first, that the logo looks like two Picasso objects with one about to give fellatio to the other.

The logo, which has taken a year's work and £400,000 investment, seems incredulous. I would wager that given an afternoon, a class of primary school children could knock up something better.


Blogger Skry said...

You don't even need an afternoon - a BBC Breakfast viewer claims he put this together in 10 minutes and I think it's a great example of how the logo should look.

It incorporates London, the Olympic colours and the date perfectly and more importantly doesn't look crap or cost £400k.

Why could they have not just had an open competition for this, in the true spirit of the Olympic games? That way the nation could decide, it would be cheaper and with a proper poll we might actually raise some cash and a lot of awareness for the games.

It sometimes seems like the higher paid you get in some jobs the more useless you are at them...

11:18 pm  

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